Real Data

You're certainly tired of hearing about Big Data , right? It's no longer news that a consolidated data analytics strategy , with a data-driven marketing character , is one of the pillars that support a transformation process towards the much-desired digital maturity.

Today, major international ...

As common as the rush of last-minute Christmas shopping (and we hope you're shopping online due to the pandemic) is the pressure for results that marketing teams face at the end of the year. It's usually during this Christmas season that marketing managers realize that they have budget left over ...

Have you ever heard of CRM? The term, which stands for Customer Relationship Management, can be the difference between a high ROI or not. After all, according to a study by Nucleus Research , companies that invested in technology had a return of up to US$9 for every dollar spent.

Exciting, isn't ...

Investing in paid media is essential for most marketing strategies, however, it is not enough to create campaigns to attract more leads if there is no guarantee that your investments are being used correctly.

According to the Global Entertainment and Media Survey 2022-2026, published by PwC Brasil ...

Artificial intelligence is already a reality. In some sectors, it is even common to see the progress of this technology already, such as areas of industry, retail, marketing , logistics and banking.

However, not every organization has the necessary knowledge to understand this functionality and ...

In the era of personalized communication, CRM (Customer Relationship Management) is a valuable tool for companies to solidify relationships with their users and attract new customers.

Since the use of the tool impacts the performance of sales teams and the goals set by companies, it is important ...

Artificial intelligence (AI) continues to be a disruptive force, transforming entire industries and empowering businesses to improve their operations, customer interactions, and decision-making. However, there is one crucial question that must be addressed: if AI does not create value, it is useless ...

With the exponential growth of data in the digital age, the need for effective solutions to automate documentation becomes increasingly urgent. Emerging technologies such as artificial intelligence, machine learning and process automation are redefining the way companies manage and process documents ...