Real Data

We measure the success of things (and set goals) based on metrics we understand. And in the case of social media, one thing everyone understands is the number of followers.

From the very beginning, marketing experts have tried to explain that what is important is not volume, but quality. Or rather ...

I am writing this short article to echo a presentation by Benedict Evans , which, as is often the case with his analyses, has made me think. In this case, it is The end of the beginning .

We keep seeing figures on Internet growth, and they are really impressive. Internet and smartphone penetration ...

I have been delving into the concept of brand purpose for a few months now and looking for a way to include it in my methodology for defining a marketing strategy. In this search I have started reading and have come across two authors who are inspiring me: Mark W. Schaefer ( Marketing Rebellion ...

There are two worlds in a company: the world of ideas and the world of action. Unfortunately, these are spaces that rarely touch each other.

The company is action-oriented, sales-oriented, cost-optimization-oriented, problem-solving-oriented, etc., but it spends little time thinking. It works based ...

This tough year is finally over! I think we are all looking forward to it being over so that 2021 brings better news. It seems that mass vaccinations are about to begin. Let's hope that this starts to give us stability.


In this strange year, a thousand things have happened as usual. I have ...