we must differentiate between brand actions (medium term) and sales activation actions (short term).
What you need to do and communicate to be on the radar of those philippine phone number lookup who may already need you (sales activation) is not the same as the content or actions for those who don't yet (brand) but who might need you one day.
Having this clear will help you have a Start with the B2B Buyer Persona and the B2B Customer Journey map.
Specialization is paramount and to do so, it is essential to be clear about “for whom” we want to be most useful.
Starting with a good B2B segmentation dynamic where the "fishing grounds" of needs that we want or can satisfy are perfectly
grouped and prioritized is the basis of everything (not just digital).