A sales induction program is a comprehensive training program designed to guide new salespeople into a sales team. It serves to facilitate the new salesperson's entry into the company, to minimize the challenges involved in joining the team and, above all, to prevent them from leaving the job abruptly.
When you consider that 74% of reps surveyed for one study left their position as a result of superficial sales training, these programs are helpful in nurturing the workforce.
What is induction in the sales process?
When a new salesperson joins your team, the first thing you need to do is show them the sales tools and strategies used in the company.
Sales induction is an list of phone numbers philippines essential component of providing new reps with the training and guidance they need. It's the time to impart the knowledge, skills, and information they need to become successful salespeople .
Below are some of the key aspects that a sales induction program should cover:
Knowledge of the product or service to be sold
In order to meet their objectives, it is essential that new representatives have a thorough understanding of what they are going to sell. Features, benefits, applications, advantages of their product and general notions about the industry and competitors as well.
Market and customer knowledge
Because it is not enough to just know the product, but sellers must know who the potential customers are , their needs and motivations, etc. In addition, if the company has regular customers , the new agent must know them.
Sales process
From prospecting to after-sales service, including initial contact and closing the sale, it is necessary to know the entire journey that the customer will take during their contact with the company during the sales process .