Use free trials to convert

[robiulhasan]

2. subscribers into buyers (ft. NBA)
What do you do when customers don't convert on the initial welcome offer?

This is a primary use case of customer lifetime management. cell phone database Often, these visitors represent significant investment to bring them to the site and getting them to sign up. Offers should be constructed to re-engage prospects and move them from a known subscriber to a customer.

Below is a customer activation campaign example from the NBA, promoting their NBA League Pass product. The offer is straight forward, timely, and has a tight expiration window.


3. Using discount campaigns to drive subscribers to first time customers (ft. Stitch Fix)
Another customer activation campaign variation is discount campaigns. Here, after a customer rejects an initial offer, brands sweeten the deal by adding a coupon, gift card, or discount code.


Below is an example from StitchFix. After a customer has taken their fit assessment, they are presented with an option to order their first "fix".

However, if a customer decides to not follow through with a purchase, Stitch Fix begins their customer activation campaign. Here is one email in the sequence, offering a $35 credit to be used.