Marketing qualified lead

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They are known as MQL (Marketing Qualified Lead).

You have already shown more interest in our content and know us better.

It is in the MOFU stage, that is, it is a warmer contact.

Sales qualified lead
They are hot leads in the BOFU stage.

They have consumed more advanced content, are more prepared to make a purchase, and trust us enough to see us as their option.


How to get quality leads - Types of leads within our sales funnel
We have all kinds of leads on our list and we need to get to know them better and gain their trust.

Naturally, each of them has different needs in terms of content.

To do a better job, we use automation with techniques such as lead nurturing (based on the timely delivery of highly personalized quality content to generate trust) and lead scoring (its objective is to give points to each lead based on the actions they perform).

But let's go back to the beginning: how to get quality leads to make this process more effective?

Today we are going to focus on Facebook, the platform that has the largest database in the world.

That is, there is a high chance of finding those potential customers here.

The question is: how?

Effective Facebook strategies to generate quality leads
Just because there are people on Facebook who are interested in what we offer and could become our prospects, doesn't mean they will run to our database on their own.

We need to actively attract them.

We must carry out marketing actions to obtain quality leads.

In this process of attracting potential clients, Facebook can be a great ally.

I'll tell you 3 strategies with this social network:

1.- Use Facebook ads to attract quality leads to our automation
Before making the ads, we must set up a small automation whose objective is to attract potential customers on the web.

Although it may have variations in its design, it must have certain b dubai mobile number list free asic elements:

A lead magnet
The literal translation of the name of this resource is "lead magnet".

It serves precisely this purpose: attracting qualified people to your database.

It is free content that is of great value, easy to consume, and provides a concrete solution to a problem.

There are many formats: video, webinar, ebook, etc.

A squeeze page
This is a shorter landing page where the person can download the lead magnet.

To do so, you are asked to leave your details (mainly name and email) in a form.