Personalization software varies dramatically

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Some personalization tools are basic. They enable you to do nominal personalization techniques, such as category based recommendations or simple pop-up messages, but not much else.


Other personalization software like Barillian cell phone lists ce is more advanced.



Barilliance uses a variety of machine learning and artificial intelligence techniques to create the best user experience such as using based on previous site history, past purchases both offline and off, and in-session behavior.

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Below we highlight some of the best use cases for personalization software.

Personalization Software Examples that Increase Revenues
The primary benefit of personalization software is increased conversion rates and revenue.


We created an in-depth guide on how eCommerce stores can improve conversions. In it, we showed how the cost of customer acquisition is increasing across the major marketing channels.

For example, one study performed by MarketingDrive showed that the cost for Facebook ads has increased by an average of 43% over the last 3 years!

For eCommerce stores, this means there is less and less margin for error when converting marketing generated leads into converted sales.

Below are a few examples of how personalization software does just that.