Other measurements for discovering abandonment location

[robiulhasan]

Pages’ clarity in regards to finding information, help and how to proceed to the next step (CTA discovery).

– Disengagement of customers (scrolling down the page is often stopped halfway).

– Distraction by irrelevant information (hovering over irrelevant information to the conversion).

Usability tools:
Usability tools test how easy to use your site is. For these tests, real users will go through a shopping process while being recorded or observed. This can help you find the exact points and reasons customers abandon a site (issues or confusion) and combat them.

Surveys:
Simply ask the person why they are leaving. You can cell phone lists for sale ask it when they are just about the leave (i.e. use exit intent pop up, live chat) or after they have left (use cart abandonment email).


What are the Best Ways to Turn Abandoned Cart Into Sales?
June 21, 2017 | Barilliance
Cart abandonment is an inevitable part of ecommerce.

However, it can be viewed as positive.

According to an article by Jeremy Smith there is a different way of looking at cart abandonment. Instead of viewing abandoners as lost customers, you should view them as potential customers you can recover.