MA is an abbreviation for Marketing Automation

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"MA" to systematize marketing measures . It is a system that supports and systemsize a series of marketing measures such as acquiring new customers and nurturing potential customers. It automates and streamlines the process of approaching potential customers appropriately at the right time and encouraging action from sales at the stage where it seems likely to lead to a sale. The difference is that CRM is a system targeted at existing customers, while MA is a system targeted at potential customers.


Why CRM Systems Have Become Important There are various israel telegram database reasons why CRM has become so important. Let's take a look at some of the reasons why CRM has become so important. Strengthening relationships with existing customers has become important Acquiring new customers is of course important. However, in today's world, where there is an abundance of diverse products, a huge amount of information, and customers can gather information about products through various channels, it is easy for new customers to switch to other companies.


For this reason, companies are now required to get to know their existing customers well and provide detailed follow-up to ensure a connection with their company. It is said that the cost of acquiring a new customer is five times that of retaining an existing customer. CRM is used to build and maintain good relationships with these existing customers. Diversifying customer needs The spread of the Internet has also accelerated the diversification of customer needs. This is because the more information there is, the more options there are and the more specific the needs become.