Why do you think it is necessary to adapt to a digital transformation process?

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Irfanabdulla1111
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Joined: Mon Dec 23, 2024 3:42 am

Why do you think it is necessary to adapt to a digital transformation process?

Post by Irfanabdulla1111 »

Companies always seek to be better and more competitive, and technology is a great ally in achieving this.

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But is incorporating technology enough?

Of course, at Ikusi, as a technology company, we are aware that a good part of our contribution to digital transformation comes from technological knowledge and the constant incorporation of new technologies and methodologies.

And what is our differential contribution?

The market and clients value our knowledge of different businesses, their past and present dynamics, which allows us to visualize future challenges to improve their income and operational efficiency.

In short, to make them better and more competitive.

We believe that the driving force behind the profound change towards digitalisation is knowledge and strategy, not just technology.

How can the brand positioning plan be aligned with the strategic plan and kept continuously optimized?
The key is consistency and active and continuous listening to the client and the market.

To transfer the changes that are perceived, even anticipate and adapt.

It is essential in an environment in which digital transformation is placing our organizations before challenging challenges, rapidly changing our known world and giving rise to a new one yet to be defined.

And from there, we have aligned the strategic plan with the brand positioning pla dubai whatsapp number list n with close collaboration between management and the Marketing and Communication department .

You talk about active listening, how do you carry it out at Ikusi?
We have a series of actions that allow us to implement active listening , but I am going to highlight three.

The first is the daily relationship with our clients.
Furthermore, throughout the year we exhibit at various fairs around the world and are present at many other events, with all that this implies when it comes to taking the pulse of the market, customers and discovering new trends.
Finally, we are a company present in different geographical areas, so maintaining coherent brand positioning is always a challenge. For this reason, we have equipped ourselves in each market with what we call Brand Guardians who are responsible for ensuring that brand positioning is globally coherent, while incorporating the economic, social and cultural specificities of each geographical area.
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