Use minimum number of pages for the checkout process

[robiulhasan]

– Use minimum number of form elements for the checkout
– Have a progress bar for the checkout process that has 3 steps
(this indicates on a quick, no-fuss process and shows the shopper their current situation)
– Have fast loading times
(this is very crucial, as Visual Website Optimizer found, a site’s conversion rates drop on average 7% per one second of delay in loading)
– Offer options for the checkout:

– Log in with an existing user account
– Make a new user account
– Checkout as a guest
– Make an account after transaction

To prevent a confusing checkout:

– Have clear calls for action (clarifying the next action)
– Have a back button to the website on t cell phone number leads he checkout page (providing freedom to the shoppers)
– Have an edit button for the product on the checkout page (providing freedom to alter the product)

The fashion e-tailer, ASOS, is a great example for implementing a short, to the point and clear checkout process. First off, ASOS allows shoppers to sign in if they have an existing account, checkout without creating an account and create an account easily and quickly, with one click, by connecting to their social media.