Don't turn up your nose before reading this post! Email marketing is still a powerful sales and relationship tool . And as much as you may not like receiving emails from companies, you could be missing out by not using it.
To give you an idea, an email is 40 times more effective at acquiring customers than social media. In addition, 44% of email recipients make at least one purchase per year based on a promotional email. Purchases made through this channel are 138% higher in average ticket . (Sources here ).
To do this, however, you need to start an email marketing canada telephone number campaign based on strategies. In addition, you need to follow the tool's best practices . See some of them below:
1 – Don’t send email marketing just for the sake of it
If you don't have anything cool to say or offer, don't send emails just to fulfill an obligation. What will determine whether or not your customers open the email is the content it intends to deliver.
Rather than just superficially promoting your product or service, opt to provide information and tips that are relevant to the business world. Promotions and launches can also be a good idea.
To do this, try to extract as much data as possible regarding your customers' questions and needs . This will make it much easier to direct the content of your emails and make them truly relevant.
2 – Be careful with the subject
The subject line of your email marketing is the first thing your customer will read when they receive it. And it is crucial to determine whether or not the email will be opened.
So, you need to think of ways to stand out among the emails from friends and work. Just be careful not to be too flashy or superficial.
A good tip here is to explore people’s curiosity or present an offer they can’t refuse.
3 – Be careful with images
Email marketing is very different from the emails we are used to sending in our work routine. Attaching an image with all the product information will only make your message go straight to the spam folder.
It is necessary to balance the amount of images with the amount of text so that the piece is lighter, more pleasant and attractive.
Finally, don't forget to create the email in HTML or use the features of the sending tool itself to make communication even more effective.
4 – Make the content enjoyable
Speaking of pleasant emails, don't forget to value the aesthetics and scannability of the content. This means that you need to explore titles, bold words and even the space between blocks of text and images.
Keep the layout simple to avoid the risk of decreasing the delivery rate or the content not loading when opened by the customer.