Digital Transformation is a recurring topic in the corporate world for a singular reason: this revolution became necessary, placing companies in a real race to invest assertively in ICTs ( Information and Communication Technologies ).
To do so, entrepreneurs must understand exactly what these technologies can do for the development of their brands.
And that is precisely the objective of this post. In the following topics, we will clarify the importance of ICTs in companies and in what aspects your business benefits from them. Stay tuned!
Content
More productivity with less costs
Improved communication
Better customer relationships
More security for your intellectual property
More productivity with less costs
This is every entrepreneur's dream, isn't it? Through ICTs, it is possible to reinvent the workflow and its respective processes, so that costs are reduced in the same proportion.
For example: let's say your IT department considers using videoconferencing . This way, your team avoids unnecessary travel, incurring fewer expenses and also gaining productive time due to this extra time within the company.
Improved communication
Companies that communicate fluently with their internal and external audiences have a greater chance of driving their brand towards success. After all, ICTs help make communication more objective and transparent, thus adding more value to your business.
Among the examples of ICTs that make this objective a tangible reality, we can highlight the aforementioned videoconferencing and also instant messaging applications and indirect solutions, such as the automated synchronization of calendars.
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Better customer relationships
With a greater digital presence, your company has more canada whatsapp number list resources to approach, interact and relate to its target audience. As a result, the company promotes its reputation on the internet and learns more about its consumers and potential customers.
This can be done in many ways: through interactions on social media, through the strategic use of data on users’ consumption habits, and even through post-sales actions. ICTs are present in each of the situations mentioned, creating a dynamic mobilization to align with the customer profile.
More security for your intellectual property
It is worth noting that investing in ICTs is also a way to protect and strengthen your business internally. After all, in a world in continuous Digital Transformation , there are beneficial solutions, but also actions that can harm your company.