How to apply AI to your product descriptions

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To use AI effectively, your prompts (i.e., your writing commands) should be clear and targeted . The following aspects should be considered:

Style and tonality
Target group
Text length
Key product information
Example:
Let's take a look at a concrete example of an online shop selling fine writing amazon database instruments . An effective prompt for the AI-based tool ChatGPT could, for example, look like this :

Can you write a formal product description of approximately 200 words for the Montblanc Midsize Ballpoint Pen from the "Meisterstück" series? The barrel and cap are made of black precious resin. The ballpoint pen features a platinum-plated clip with a personalized serial number and the Montblanc emblem inlaid on the cap. Matching ballpoint pen refills are available in Mystery Black, Pacific Blue, Nightfire Red, Fortune Green, Amethyst Purple, and Barbados Blue. The cap of the ballpoint pen can be individually engraved. Your product description is aimed at people with a particular interest in design.

ChatGPT then creates this text:

The Montblanc Midsize ballpoint pen from the "Meisterstück" series embodies timeless elegance and the highest craftsmanship. With its barrel and cap made of black precious resin, it exudes a refined and sophisticated aesthetic. The platinum-plated clip, featuring a unique serial number, adds an exclusive touch to the pen.