iPresso Satellite: react to external conditions in real time.

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Many customers' purchasing behaviors depend on external factors. For example, we buy clothes, sports goods, barbecue and garden accessories when the conditions are favorable. We know this mechanism well, which is why we offer iPresso Satellite . This is probably the first Marketing Automation system that responds to external conditions. Read how it works.

We will show you how iPresso Satellite works using two examples: from the world of e-commerce and the world of traditional trade.

iPresso Satellite – application examples

EXAMPLE 1:

You run an online store with clothes, accessories, and footwear. It's early spring, chinese overseas british database and recently it's been cold and windy. But the latest forecast shows an upcoming weather change - in just a few days it'll be warm and sunny. With iPresso Satellite, you can create a scenario that will show customers new product recommendations adapted to the new weather conditions. You can use this to promote T-shirts, shorts, and sunglasses. You may also decide to run a quick marketing campaign that will be based on data from Satellite. Here's what such a message could sound like:

"Hey, [name]! Spring is coming! Time to put away your winter clothes! Check out our new spring/summer collection."