Measure your strength against your intentions

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Let's start with the basics, i.e. the company's budget. It is important that the amounts for marketing activities are budgeted. It is not worth acting - if I have, I will give. It is definitely better to plan expenses in advance (of course, assuming a margin of flexibility, experts recommend creating a company budget in three variants: optimistic, pessimistic and realistic). Adjust investments in online marketing to current revenues and forecasted profits. Avoid overly aggressive expenses that may threaten the functioning of the company. It will be better to spend even small amounts than to completely abandon advertising.

What is financial liquidity really? In short, it is the ability of a company to settle mom database its obligations on time. A company that has profits but is unable to regularly pay its debts to business partners, employees, and financial entities may have serious liquidity problems. Prolonged problems in this area can lead to bankruptcy.

Current liquidity can be calculated using a simple formula: divide current assets by current liabilities