On the Internet, there is no need to be afraid to participate… They are already doing it!

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Many companies are currently considering a presence on social networks. Once they have analysed which media they need, what their online strategy will be and what benefits this will bring them, doubts arise. In some cases, many companies are somewhat “afraid” of the fact that being online and creating a community could be detrimental to them. Harmful in the sense that being open to any comments from their customers, including those who are not satisfied, could significantly affect the company's reputation.

OnlineReputation

This doubt cannot be an argument that leads us to abort the chinese overseas america number data online strategy, and the reason is very simple. Whether or not the company is present on social networks is not a condition for consumers to talk about our product on the Internet . There are many companies that are not present on social networks, but their products are featured on many blogs, forums, tweets, etc.

Because we cannot prevent virtual society from commenting, good or bad, about companies or products on the Internet since we do not know how they will affect the corporate image of the company, Online Reputation Management was born .The company's staff responsible for Online Reputation Management, which may be the community manager , must have a perfect knowledge of the company, what content is distributed on the Internet, and know where this content related to the company appears. All this in order to be able to analyze this information and thus be able to "control" and manage it, prioritizing the negative messages and those considered more important. Finally, it is extremely important to work on the negative messages, so that in the eyes of the potential client, they remain in irrelevant positions in the search engines and/or that the "official" corporate response is easily accessible.

In short, a change of mentality is necessary to be able to execute the Marketing Plan in online environments and/or to let yourself be helped