Using an online questionnaire helps not only to collect a customer base, but also to enrich the data of current customers with missing information, for example:
Your customer base includes a phone number, email, gender, but no data on date of birth or preferred shopping location. Below we will tell you how to collect data using an online questionnaire:
Place a link on the website. Use a call to action and describe the benefits that customers will receive for filling out the form. This could be a call to join a loyalty program where you will award 1000 welcome bonuses or a discount coupon that the customer will receive after filling out the form.
Place a link on social networks. Social media followers are also lebanon phone number library potential customers, about whom you have no data. Invite them to join a loyalty program, hold a giveaway or announce a promotion - this way, followers will benefit from sharing their data with your brand.
Place a link to the online questionnaire in directories such as 2GIS, Yandex maps. By simply placing a link to a website or social networks, it is more difficult to collect data from potential clients. Use bright promotions, special offers so that clients immediately leave their data.
Use QR. This method is perfect for offline points and stores. Place a QR code with a link to collect data through an online questionnaire.
And also:
Ask for a minimum of information. People don’t like to fill out forms that ask for a lot of unnecessary information. Therefore, you should create only as many fields in your profile as you need for your purposes. In most cases, the first name, last name, date of birth, and email address are requested.
Collect consent for communication with the client. According to the law "On personal data", companies are obliged to obtain consent from clients for the processing and use of their personal data, including contact information for communications such as email newsletters and SMS messages.
Passteam helps you collect your customers' contacts using a customizable online questionnaire , stores customer data and interaction history, and synchronizes contacts with your POS or CRM.