1. "ABM checklist" exit-intent pop-up Account-based marketing drives a ton of traffic for us. We've created quite a bit of content around this term, including guides and videos. This checklist is a distilled guide to successful ABM: Leadfeeder exit intent pop up example 1 See more: https://www.leadfeeder.com/blog/b2b-ret ... advantage/ Why it’s performing well: Short content: Most companies focus on longer content, thinking users find longer content more valuable.
Buyers in different stages of the buying funnel are attracted to different kinds of content. TOFU users are looking for content targeting informational keywords, while BOFU searchers lead toward more brand-related turkey email list content like case studies or in-depth research. Whatever type of content you create, focus on optimizing it for SEO and making it as useful as possible. Don't push for conversions yet. Freemium services Offering a freemium product or service is one of the best ways to engage B2B buyers.
These days, B2B purchase decisions often require input from many different stakeholders. Offering a freemium service (meaning access to a limited version of your tool or product) allows stakeholders to better understand your offering and the value you provide. We leverage this strategy by offering an always-free version of Leadfeeder and a free, two-week trial. This gives users the chance to see the value we provide before they engage other stakeholders.