There's another reason you should consider being on LinkedIn (if you aren't already).
Since 2016, specifically at the end of 2017, the increase in the number of users of the platform has been more noticeable than ever, especially in Spain and Latin America. This growth has generated a huge amount of activity on the social network and with it new opportunities that we must not miss.
We can't know for sure what will happen in the coming years, but everything points to this trend continuing and it's time to prepare well to stand out. Keep in mind that, just as the number of users grows, so does your competition. Therefore, if you're going to use LinkedIn, you have to stand out.
Whether you are looking for job opportunities, are interested in attracting new clients, investors, collaborators and/or new talents, want to expand your network of contacts or if you want to strengthen your personal brand, LinkedIn has many opportunities to offer you .
Let's see what are the most interesting opportunities that LinkedIn offers :
Personal profile on LinkedIn
Company on LinkedIn
Advantages of using LinkedIn azerbaijan telegram data a personal profile
It allows you to expand your network of contacts.
Allows you to create and consolidate your professional entity ID.
You can increase your personal brand recognition.
It gives you access to a large number of job opportunities.
You can showcase your professional and educational background, your projects, your achievements and your recommendations.
You can contact companies and selection technicians more quickly and efficiently.
It allows you to network through the use of groups.
You can stay up to date with relevant news and updates from your sector of work.
As you can see, I have differentiated the benefits for companies and for personal profiles and, whether you are working on your personal brand or that of your company, you can be present on LinkedIn in these two ways: as a personal profile and as a company page .
However, having a personal profile is an essential requirement to be able to create and/or manage a company page, and any action must start with the creation and optimization of such a profile. That is why, below we will focus on optimizing your LinkedIn profile as much as possible and, based on this, being able to extend your strategy to company pages as well.
But before we start, we need to talk about keywords and SEO because yes, we can (and should) do SEO on LinkedIn and it is very important to keep this in mind in each section of the profile that we are going to optimize. Let's see why!
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Indexed and crawled content SEO on LinkedIn to increase visibility
Before we get to the main part of the post and start optimizing your LinkedIn profile, it is essential to talk about SEO.
Can we do SEO on LinkedIn? Not only can we, but we must work on it if we really want our profiles to be fully optimized and stand out from our competition.
Just as we would do when writing content that we want to rank on Google, to start we must ask ourselves 2 questions :
How would my target audience (potential client, head hunter , possible collaborator, etc.) find me ?
What should my LinkedIn profile have so that people can find me ?
The answer to these two questions lies in your keywords.