How to improve your pipeline with RevOps

[jrineakter]

With cross-functional tools, metrics spanning the entire GTM , and deeper account management, businesses are embracing revenue operations or RevOps like never before.

An increasing number of organizations are realizing that modern businesses require a higher degree of alignment across multiple business units: marketing, sales, customer service, and finance. Only then will they be able to outperform the competition.

But the term has become much more than just a glue between different teams.

This alignment is just a byproduct of RevOps and not its end goal.

By breaking down silos and bringing cohesion between people, processes, and data, RevOps creates a great customer experience that feeds back into your recurring revenue.

What sets RevOps apart from sales oman telegram data operations is that the latter focuses on sales-related activities, which constrains an organization’s total revenue strategy.

RevOps, on the other hand, presents a holistic view of business practices across all revenue-generating teams.

While SalesOps focuses on deal management, territory planning, CRM, and sales forecasting , among others, RevOps looks at the customer journey. It focuses on the various revenue funnels, GTM executions, and ultimately, the customer experience.

Most importantly, RevOps is the approach you should take to analyze the return on investment (ROI) across the various departments of your organization. And with the increasing use of analytics and Artificial Intelligence (AI), the RevOps team can find more trends that drive revenue streams.

A report by the Boston Consulting Group states that top B2B companies that made use of RevOps have benefited from an increase in sales productivity by around 10-20%.

revops-solutions

Why should you care about RevOps?
Companies that use RevOps have several advantages, all of which are critical to running a modern sales organization.

They are collating customer engagement data from sales, marketing and service to help executives make better decisions about growth investments.
RevOps solutions provide revenue intelligence to growth managers in these organizations. They have better visibility into sales performance and in-depth knowledge of the pipeline.
These organizations are also connecting third-party marketing, sales and service data to gain valuable consumer insights that complement the decision-making process of front-line marketers.
How to solve your pipeline problems with RevOps?
As a starting point, RevOps helps create a solid foundation focused on accelerating growth by acting on the growth levers.

But RevOps can be the much-needed solution to a host of challenges companies face today, especially in sales pipeline management .

01. Facilitate growth with an agile GTM strategy
According to a McKinsey study , centralizing all GTM and creating agile operating models has a ripple effect, helping companies achieve over 20% ROI on sales.

With revenue operations, this centralization is possible.

RevOps can enable all GTM teams to move toward a collective goal while keeping these teams accountable for revenue. This approach has an immediate and measurable impact across the entire funnel, from awareness to expansion.

02. Revenue strategy
RevOps enables companies to establish a revenue strategy with all department leaders, often in the form of Key Results Objectives (OKRs).

OKRs are goal-setting tools that go a long way in ensuring alignment across company departments. They are a great way to instill operational focus and agility while encouraging the creation of growth-driven initiatives.

03. Measure down to the last detail
Reports, analytics, and dashboards help you better understand your company’s current performance and gaps in the process.