Finally, they included social proof in the form of big brand names that, presumably, use their software. That can go a long way to establishing trust and driving conversions. Ahrefs Ahrefs, a popular SEO tool and dashboard, breaks a few landing page best practices as well. Like Workato, they also included their nav bar. The only images on this page are icons of a star and a mountain.
Ahrefs landing page There are a few strategies that stand out—the CTA is clear and direct. The orange color of the button stands out from the blue background. The heading is benefit-based and tells leads exactly what ukraine business email database to expect. The page also offers social proof by displaying the number of new accounts created in the last week. Overall this landing page is clean, uncluttered, and drives users to take one, specific action—sign up for an account.
Aircall Aircall, a call recording software, offers a more traditional landing page that leverages all the best practices. The landing page includes a video, rather than an image, which is more engaging. Use Aircall for lead generation landing pages Notice the form field asks for more than just an email address, which makes sense for a B2B company looking to qualify leads. Still, there are only four form fields, so it's not overwhelming.