Why satisfied customers are essential to increasing revenue

[jrineakter]

No matter how well-written your latest blog is, how many likes your latest video gets, or how much effort you put into refining and redefining your marketing strategy , what your customers think of your business will always outweigh what you tell everyone else.

Consumers are bombarded with endless content about anything they can think of (plus a ton of things they would never think of). The number of purchasing options available to them is limitless, especially with the rise of mobile as the dominant way users consume this information.

Customers in 2022 have much higher expectations of service than their ancestors did even just 10 years ago. They have become less trusting and less patient, because they know that if you don’t satisfy them, they will find someone else who will. As a result, the balance of power has shifted from businesses to customers.

It doesn’t matter if your business model is flawless, your product or service is unmatched, or your marketing strategy is brilliant; if your customer service lets you down, you’ve lost a potential customer. It’s that simple. Fortunately, improving your “customer service ratio” isn’t that far from your reach.

Marketing strategies have evolved a lot in the last 10 years, even in the last five. Email used to be the main form of communication and conversion, especially for businesses.

Regular blogs used to keep your website oman telegram users mobile phone number list at the top of all search engine results, and social media successfully connected your business with your ideal target audience.

But then email stopped working. The more you sent, the less your customers cared. Their inboxes were jammed with emails from every other company they’d subscribed to, and yours just added to the noise. Blogging still worked, but everyone else started doing it too, so there was a lot more competition for attention.

Social media algorithms changed (and continue to change), so instead of businesses enjoying organic traction, they had to start paying to get their posts in front of their own customers’ eyes.

As marketing has evolved, so has the cost of customer acquisition (CAC) . Simply put, it’s becoming more and more expensive to attract and retain a customer.

Content remains an important marketing tool, but quality now trumps volume, so investment is needed. Spending on social media advertising is also increasing.

02. Satisfied customers are marketing's best friend
One surefire way to save on CAC is to make sure your current customers are happy—and tell everyone about it. Happy customers are more engaged, spend more, and will recommend you to their contacts (the reverse is also true). The happier they are during the sales process, the more likely they are to respond positively to upselling or cross-selling. And if they enjoy the process the first time, they’ll keep coming back for more.