7 tips for affiliates using Facebook Ads

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Facebook's advertising tool can be a great ally in the lives of affiliates and, if used correctly, can completely change your results and generate an excellent return. Facebook Ads has become the most sought-after paid media in the world to increase lead generation and expand results.

It is important to understand the behavior of the target audience in order to correctly segment the campaign within Facebook, optimizing your investments with satisfactory communication. Also check out our 5 Facebook Marketing tips for affiliates .

The speed and ease of creating a campaign or advertisement, together with the speed with which results appear, make the channels more accessible to anyone who wants to start promoting products or services.


After learning about Facebook Ads, you need tips that can improve and increase the results of your campaigns and ads.

1. Facebook Ads is different from Google Adwords

The first thing you need to keep in mind is that, despite having a similar end goal, Facebook Ads and Google Adwords have very different functionalities. The way they advertise is actually very similar, both will work with ads with the goal of generating conversion, but the difference lies in the presentation of the ad.

With Google Adwords, you are dealing with an audience that is already willing to convert, after all, they are searching for your product or service. This means that the interest in taking action is much greater. With Facebook, however, it is different, because those who visit the social network, most of the time, are not looking to buy, but rather to be entertained, so ads can be seen in an invasive way.

Another important difference: Adwords focuses on the use of keywords, while Face Ads values ​​images, as the entire interface is based on visual content.

2. Make use of the Facebook Ads Pixel

The pixel allows you to track all your ads and acquire important information. This code is installed on your website and allows you to monitor the results of each ad created.

With the Facebook Ads pixel, you can count the conversions generated by your ads, create lists of audiences who visited your website and retargeting, similar to Google AdWords remarketing.

3. Explore and use Facebook Power Editor

This is the tool for managing Facebook ads. It allows you to perform actions in the fastest way possible, such as creating, editing, and duplicating ads, as well as making bulk changes. Power Editor is a prerequisite for using Facebook Ads in the most productive and effective way.

4. Use images that are relevant to the subject of the ad

You need to carefully choose the images you will use. Sometimes, you need to go for simplicity to convert. The problem is that many advertisers are not concerned with using good images in their ads. Many still use photos that have no relation to the subject being presented, and as a result, the ad ends up being rejected by a large number of people.

Another big mistake is using eye-catching images to grab attention. Don’t do this! Use an image, photo or illustration that is related to the topic being discussed. It’s also important to remember that there is a rule of only 20% text in images, or your ad will suffer a huge reduction in reach.

5. Be careful to segment correctly

To advertise, you need to know how to segment your ad or campaign to deliver iran mobile phone numbers database interesting and focused content to your target audience. However, not everyone does this correctly. The secret is to obtain accurate data about your audience, such as age range, gender, topics of interest, etc. The more information you obtain about your audience, the greater the chances of getting what they are looking for.

6. Don’t release all the money at once

Don't spend all your money at first. Initial campaigns are to test whether the segmentation you've created is converting satisfactorily. It may happen, but you won't get it right the first time. You need to be patient and keep testing.

A good strategy is to advertise to up to 3 different interest groups, including different campaigns, and identify which ads are converting the most, pausing one and investing the remaining amount in the one that is doing better. Another tip is to segment campaigns for men and/or women, as they tend to have different interests.

7. Test everything related to the campaign

This should be a prerequisite for everything in digital marketing. Many campaigns fail due to mistakes that could have been avoided with simple tests. In the case of ads, it is even worse, as it will be money thrown away. It is always a good idea to check several times to confirm that the campaign strategy is working and to make sure that the user does what you proposed.

Before you run an ad or increase your budget, think about your overall strategy and what will happen after someone clicks on your ad. Here are some things to consider:

• Is the ad targeting correct?
• Are there errors in the ad or landing pages?
• Is the landing page working?
• Does the copy convey the offer proposal well?
All of this is part of a well-defined Digital Marketing strategy. Check all of this beforehand, because even the best campaign with the biggest investment cannot achieve satisfactory results without the entire strategy working.