To improve email marketing deliverability rates, you should consider the following design elements:
1. Keep it simple
A simple, clean design can help reduce the likelihood of an email being flagged as spam. Avoid using too many images or flashy design elements that can distract from the message.
2. Use a responsive design
Responsive design ensures that emails display correctly on different devices, which can improve user experience and reduce the likelihood of an email being flagged as spam.
3. Use CTAs in text format
Instead of using images for calls to action (CTAs) , use text-based CTAs. This can help bahrain telegram data email deliverability, as some email clients may block emails with image-based CTAs.
4. Test your emails
Testing your emails can help you identify design elements that may be triggering spam filters. Use a tool like Litmus or Email on Acid to test your emails on different email clients and devices.
5. Keep up to date with changes in email clients
Email clients constantly update their algorithms and spam filters, which can affect email deliverability. Stay up to date with changes and adjust your email design accordingly.
Use email marketing software to avoid email design mistakes (and improve deliverability)
Email marketing software can help users avoid making certain email design mistakes that can negatively impact email deliverability in several ways:
Templates and design guides
Many email marketing platforms offer pre-designed templates and design guides that users can follow to create visually appealing and effective emails. These templates and guides often take into account email design best practices that can help improve deliverability rates.
Spam Filter Testing
Email marketing software can often test emails for potential spam filter triggers before sending them. This can help users identify and fix design elements that may cause their emails to be flagged as spam by clients or email filters.
Responsive Design Features
Many email marketing platforms offer responsive design features, which ensure that emails are optimized for different screen sizes and devices. This can help improve engagement rates and prevent emails from being flagged as spam due to poor design.
A/B Testing Capabilities
Any email marketing software usually includes A/B testing capabilities , which allow users to test different email designs and see which ones perform best. This can help identify and avoid design elements that may negatively impact deliverability rates.
Email design plays a critical role in email deliverability. By viewing email design as part of a broader deliverability strategy, you can work to improve the success of your email campaigns and ensure that your messages reach your intended audience. By keeping your email design simple, using responsive design, employing text-based CTAs, testing templates, and staying up to date with changes in email clients, you can help ensure that your emails reach your subscribers’ inboxes.