They should be used wisely

[hmonower921]

The largest social platform founded in 2004, initially a platform for students. Facebook currently belongs to the technology conglomerate META, which also owns Facebook Messenger, Facebook Watch and Facebook Portal. Meta also acquired Instagram, WhatsApp, Oculus, Giphy and Mapillary. The company's current operating capital is estimated at over $25 billion.

Facebook is currently not only a place to meet friends, but also has many technical options. Application support and sharing access to them, store, sharing game results, sports and many smaller options and services.

Selling opportunities: Facebook has its own sales platform called “Marketplace”, which allows you to buy and sell products for both private and business purposes. It should be noted that the latter are more willing to use the Facebook Adds offer, where you can present your product offer and connect Facebook ads directly to the page and direct links from the service to the “Buy” option on the page. Often, ads are personalized and matched to the customer's interests. Offering is paid.

Here too, we encounter the need for advertising support, content that we place on the fanpage. However, since we explored this problem in the previous point, I would like to draw attention to the issue of customer service. Facebook has begun to be treated as a place where users usually first submit their comments, questions or leave reviews about a product or service. There is nothing worse than leaving a user's query unanswered, or responding after a few or a dozen hours. A good solution are increasingly popular chat bots, which, when properly programmed, ideally fulfill the role of the first contact with the customer.

Social Media: Instagram
Instagram is a portal belonging to the Meta consortium. The portal was founded in 2010 and currently has over 2 billion monthly active users (MAU) and 500 million daily active users (DAU).

Selling Opportunity: Similar to Facebook, the Instagram estonia whatsapp data Shop platform is present here. The scheme of operation is identical to the Marketplace scheme. Additionally, Instagram also has an additional tab (photo below).

Instagram is a photography community. If you don't have really nice photos to offer with an idea, don't do anything. It hurts my eyes when I see typical stock photos or the same creations that were previously posted on the fanpage. It's no wonder that such communication is not engaging. On Instagram, you have to be extremely creative in terms of visuals. What else? Remember to use hashtags.

For example, by posting a photo of a product, which is, for example, a book. Using the hashtag #book will not do us any good. First of all, we will reach foreign users, for whom our Polish book will not help much. In addition, the phrase book is generic and extremely popular, so our photo will get lost in the crowd of hundreds posted at the same second. What's more? This hashtag has been banned by Instagram and may lead to a decrease in the reach of our publications. Did I mention that using hashtags is not that easy?