Once you have chosen an effective loyalty program mechanic, you should choose the rewards that your guests will want to receive.
The most common types of rewards are:
Fixed discount – the discount amount in percentage or in monetary equivalent. It can be a 10% discount.
Bonuses are cashback received from payment, which can nepal mobile phone number list be spent on the next orders.
Discounted product – a fixed discount on certain products, for example, a 70 ruble discount when buying a combo: cappuccino + oatmeal cookies.
Gift with purchase. For example, a cup of latte as a gift with the purchase of a dessert.
Push notification to the phone's main screen
Track the effectiveness of your loyalty program
In order for your loyalty program to work and your guests to enjoy using it, you need to track how successful it is. RFM analysis will help you with this . RFM analysis allows you to work with each individual segment: from the most loyal to dormant customers.
It is important to track the loyalty program engagement rate as a percentage of the total number of customers in your database. Regularly analyze this data to determine whether your program is set up correctly and whether it is helping you achieve your goals. In addition, we recommend regularly conducting a survey of regular customers - in person, by email or by phone.
It is important to work with visitors' feedback on their participation in the loyalty program. Based on the feedback, you will be able to adjust your program so that it meets your and your goals, and satisfies customers.