Google My Business: a powerful tool for tourism companies

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Anyone who wants to start their own business today knows how important it is to be present on digital platforms, but beyond that, it is also essential to establish your brand on the world's largest search engine, Google. For every 10 people who search for information about a company, 8 of them use Google to do so. One of the most powerful tools for this today is Google My Business.

The platform offers several options to improve your company's visibility to the public, but Google My Business stands out, as it is free and allows companies to be found more easily by customers. Relevant to a wide range of categories, tourism companies should also take advantage of this important platform.

With Google My Business, you allow customers to find your company during a Google search, with key information such as address (in the case of physical locations), website, telephone number, among others. The tool is complete and very functional, providing organic search results.

Google allows the tool to make information available to your tourism company's customers:
address (with Maps integration)
contact
opening hours
peak times
notes on the service/product
questions and answers
events that will happen
photographs of the environment and menu (taken by the company or customers)
Your tourism business is twice as likely to be considered trustworthy by consumers if you telemarketing leads, saudi arabia telephone number dataverify your Google My Business information. And if you also publish photos of your business, you will receive 42% more requests for driving directions on Google Maps and 35% more clicks to access your website, according to data from Google itself.

All of this is complemented by the data obtained through integration, knowing how the customer searched for your tourism business, where they are from, how many people called the company using the phone number provided in the tool, how many routes were used by Maps, among others.

Integrating your tourism company with the tool is simple:
Log in to the Google Post platform with your company's Google account (it is recommended to have an email address just for your business)
Fill in the “My Business” tab with your tourism business details
Authorize company management
Enter address/location
Complete all possible registration information, the more the better
This will be the result when someone searches for your travel agency on Google:

google my business tourismAlways keep your data up to date, recent photos, respond to positive and negative reviews from your customers, always with cordiality and aiming to resolve possible problems and sporadically check the reach and results.