Cognitive Stage the Awareness Stage is When the Buyer First Learns About Your Company. They Have Realized That He Has a Problem to Solve, or a Goal to Achieve, So They Go Online to Look for a Solution . A Google Search Might Lead a Potential Customer to Your Website. He'll Browse, Read Your Articles, and Check Out Your Signup Form. Cognitive Stage Boom! You Got a Clue. At This Stage, Customers Are Not Ready to Buy.
The Emails You Send to This Part of Your cayman islands mobile phone number list Email List May Contain Links to Blog Posts, Special Recommendations Sent via Email, and Other Educational Information. The Target Customers at This Stage Are Beginners or People Who Don’t Know Much About Your Industry. Consideration Stage the Next Stage is Consideration. Buyers Have Realized They Have a Problem or Goal That in Many Cases Provides Similar Results. They Discover There Are Multiple Potential Solutions.
Your Product or Service is One of Them . Comparison is Key at This Stage. You Want to Position Your Product or Service as Superior to the Others, So Send an Email That Not Only Mentions Your Competitors but Also Shows How You Stand Out. This is Also the Time to Send Educational Emails to a More Aware Audience. They Are Familiar With the Options on the Market but May Not Understand the Details Needed to Make a Decision.