Don't worry, I'm not going to tell you to quit cold outreach entirely. What I do recommend is warming leads up a little bit. There are several ways to do this — you can use sales email templates to create a series of emails, so you're not reaching out to totally cold leads. At Leadfeeder, we've also leaned into account-based marketing — where you target specific companies with custom campaigns, rather than targeting a bunch of companies and seeing which ones bite.
The best way to improve cold outreach conversion rates is actually a bit simpler. Social selling methods help you get to know leads. This can be as simple as researching leads on LinkedIn and interacting with a few posts before france email list reaching out. Instead of writing one bland note and pumping it out to 50 LinkedIn connections, take the time to get to know people who might benefit from your offer.
Who are they, what do they like? What problems do they have? Celebrate their wins and then — when the time is right — show how you can help. If you've done it right, you won't be just another salesperson; you'll be someone they trust. Leedfeeder makes your lead generation efforts more effective Tired of implementing the same old lead generation efforts and not seeing results? Leadfeeder is a lead generation tool that helps B2B companies qualify leads more effectively, and target leads at the exact right moment.