Offer Samples & Taster Sessions:
Strategy: For B2B, a key conversion step is often a tasting. Offer free samples or discounted taster boxes to qualified leads.
Pricing: Cost of goods, delivery, and time. This is a crucial "conversion cost" rather than strictly a lead generation cost, but essential for closing sales.
Build a Strong Referral Network:
Strategy: Cultivate relationships with event ecuador mobile database planners, corporate gifting companies, wedding venues, and other complementary businesses for direct referrals. Offer commission or reciprocal arrangements.
Pricing: Commission-based (e.g., 5-15% of the first order value).
General Pricing & Budget Allocation Tips for a Cake Business (2025 UK)
Set Clear Goals & KPIs:
Define it clearly: Is it an email sign-up? A quote request? A booked consultation?
Conversion Rates: Track CPL (Cost Per Lead), CPA (Cost Per Acquisition), and Lead-to-Customer Conversion Rate for each channel.
ROI (Return on Investment): Is the revenue generated from the leads worth the cost of acquiring them? Aim for a CLTV:CAC ratio of 3:1 or higher.
Start Small, Test, and Scale:
Don't overcommit huge budgets to a new lead generation channel. Start with a small test budget, analyse results, and scale up what works.