Flexibility Leads to Creativity

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The Society was really excited about how many leads they collected and who opted in to their mailing lists, of which they received over 1,900 opt-ins. According to Adam, this campaign increased from last year’s (created outside of ShortStack) by a whopping 241%. The opt-in rate was truly outstanding and a high praise point for the team. Overall, the Ontario SPCA and Humane Society managed to stay within budget and exceed their ROI expectations- a win for everyone!

Overall, Adam and his team have been impressed with the flexibility and capabilities of ShortStack’s software. Currently, they are running educational campaigns at schools. These campaigns were made using ShortStack and are phone number lead accessed by team members through a special code. With this feature, Adam ensures his team has access to the information without inadvertent web traffic from the general public.

Through learning the ShortStack Builder, Adam also found that the “scalability to mobile devices is seamless.” With mobile devices more popular than ever, building landing pages with mobile users in mind has to be a top priority for all companies.

While ShortStack was built with contest and interactive marketing in mind, the uses are endless, as the Ontario SPCA and Humane Society found out.