Imagine your Big Commerce store is like your real shop, full of cool things to buy. Mailchimp is like your special helper that can send messages to all the people who visit your shop, tell them about new items, and even remind them if they left something in their shopping cart. Together, they make a powerful team!
What is Big Commerce?
Big Commerce is a special online tool that helps you create your very own online store. It's like having a digital shop where you can show off your products, take orders, and get paid. It's made for businesses of all sizes, from small shops selling handmade crafts to big companies selling lots of different things.
Think of it like building a house for your products on the internet. Big Commerce gives you all the tools to italy phone number data build the walls, put in the windows, and even decorate it so it looks nice and welcoming to your customers.
What is Mailchimp?
Mailchimp is like your personal email assistant. It helps you send emails to a lot of people at once, but in a smart way. It's not just for sending simple messages; Mailchimp helps you create beautiful emails with pictures and special offers. It also helps you keep track of who opened your emails and what they clicked on.
Imagine you have a list of all your shop visitors. Mailchimp helps you send them newsletters, special discounts, or even a happy birthday message! It helps you talk to your customers in a friendly way, so they remember your shop and come back to buy more.
Why Should Big Commerce and Mailchimp Work Together?
Now, here's the exciting part! When Big Commerce and Mailchimp join forces, they make your online selling much, much easier and more powerful. Here’s why:
1. Talking to Your Customers Easily
When someone buys something from your Big Commerce store or signs up for your newsletter, their information can automatically go to your Mailchimp account. This means you don't have to write down names and emails by hand. It's like magic!
2. Sending Special Messages
Imagine a customer looked at a beautiful dress in your Big Commerce store but didn't buy it. Mailchimp can send them a friendly email saying, "Hey, you forgot something!" This is called an "abandoned cart email," and it helps remind customers to finish their shopping.
You can also send emails to people who bought something, thanking them and suggesting other things they might like. This makes customers feel special and want to buy from you again.
3. Knowing Your Customers Better
Mailchimp helps you understand your customers. It can tell you what products they like, how often they buy, and even if they haven't visited your store in a while. This information helps you send them messages they will actually care about. For example, if someone loves toys, you can send them an email about your new toy collection.
4. Saving Your Time
Running an online shop can be a lot of work. Mailchimp can do many things automatically. For example, it can send a "welcome" email to new customers right after they sign up, or a "thank you" email after they buy something. This saves you time so you can focus on other important things, like finding new products.
5. Making More Sales!
All these smart messages and ways to connect with customers lead to one big thing: more sales! When you talk to your customers in a smart and friendly way, they are more likely to come back and buy from your Big Commerce store again and again.
How to Connect Big Commerce and Mailchimp (It's Easy!)
Connecting Big Commerce and Mailchimp is not hard at all! Think of it like plugging two toys together so they can play. Here are the simple steps:
Log In to Big Commerce: First, go to your Big Commerce store's special back office, where you manage everything.
Go to "Apps": Look for a button or a menu that says "Apps." This is where you can add new tools to your store.
Find Mailchimp: In the "Apps" section, there's usually a "Marketplace" or "App Store." Search for "Mailchimp" there.
Click "Get This App": Once you find Mailchimp, click on it to start the connection process.
Follow the Instructions: Big Commerce will ask you to confirm some things and then connect to your Mailchimp account. You might need to put in your Mailchimp username and password.
Choose Your Audience: Mailchimp will ask which "audience" (that's what Mailchimp calls your list of customers) you want to use. Pick the one where you want your Big Commerce customer information to go.
Start Syncing! Once you've done these steps, Big Commerce and Mailchimp will start talking to each other, sharing your customer information automatically.
Sometimes, if your Big Commerce store uses an older "theme" (the design of your shop), you might need to copy and paste a small piece of code. But don't worry, Mailchimp will show you exactly how to do it, and it's usually in a special "footer" section of your store's design.
Cool Things You Can Do with Big Commerce and Mailchimp Together
Once they are connected, you can do many amazing things to help your online shop succeed:
1. Welcome Emails for New Friends
When someone signs up for your email list on your Big Commerce store, Mailchimp can send them a warm welcome email. You can offer a small discount for their first purchase, tell them about your shop's story, or show them your best-selling products. This makes new customers feel happy and excited to shop with you.
2. Bringing Back Abandoned Carts
Have you ever put something in a shopping cart online but then got distracted and didn't buy it? It happens to everyone! Mailchimp can send polite reminders to those customers. You can even offer a small discount to encourage them to complete their purchase. This can help you get back sales that you might have lost!
3. Smart Product Suggestions
Mailchimp can look at what customers have bought before from your Big Commerce store. Then, it can send them emails with other products they might like. For example, if someone bought a cool t-shirt, Mailchimp might suggest matching jeans or a hat. This is like a helpful shop assistant making personalized recommendations.
4. Newsletters and Special Deals
You can use Mailchimp to send out regular newsletters to all your customers. In these newsletters, you can announce new products, tell them about sales, or share interesting stories about your business. This keeps your customers thinking about your shop and coming back for more.
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5. Knowing What Works (and What Doesn't!)
Mailchimp has special reports that show you how well your emails are doing. You can see how many people opened your emails, how many clicked on links, and even how many bought something after reading your email. This helps you learn what your customers like and what you can do better next time. It's like getting a report card for your email marketing!
6. Birthday Wishes and Loyalty Programs
You can collect customer birthdays through your Big Commerce sign-up forms and then use Mailchimp to send them a special birthday discount or gift. This makes customers feel valued and encourages them to celebrate by shopping at your store. You can also use this for special loyalty programs, rewarding your best customers.
Best Tips for Using Big Commerce and Mailchimp
To make the most out of this powerful team, here are some helpful tips:
Build Your Email List: Make it easy for people to sign up for your emails on your Big Commerce store. Use pop-up forms (small boxes that appear on your website) or a clear sign-up box on your homepage.
Keep It Simple and Clear: When you write your emails in Mailchimp, use simple words and clear sentences. Class 7 level writing means making it easy for anyone to understand. Imagine you're talking to a friend!
Use Nice Pictures: People like looking at pictures! Make sure your emails have clear and attractive pictures of your products.
Don't Send Too Many Emails: Nobody likes getting too many emails. Send messages when you have something important or interesting to share, like a new product or a special sale.
Test Your Emails: Before you send an email to everyone, send a test email to yourself. This helps you check if everything looks good and all the links work.
Be Friendly and Personal: Try to make your emails sound like they are coming from a real person, not a robot. Use your customers' names if you can, and talk about things they might care about.
Ask for Feedback: Sometimes, you can send a short survey using Mailchimp to ask customers what they think about your products or your shop. This helps you make your business even better.
Conclusion: A Winning Team for Your Online Store
Big Commerce and Mailchimp are like two superheroes for your online shop. Big Commerce builds the amazing store, and Mailchimp helps you tell everyone about it and keep your customers happy. By using them together, you can make your online business grow stronger, reach more people, and sell more of your wonderful products. So, connect them today and watch your online shop shine!