the companies that are visiting their site. So when we create content, we backtrack from the problems and challenges salespeople face to ensure our material is useful to them. 2. Use social listening for savvy lead generation. Did you know that 92 percent of companies reported investing in A.I and machine learning technology last year? Among those A.I.
tools, social listening has piqued interest and is expected to gain even more traction this year. It will open previously closed doors to meaningful conversations and give insight into what customers are saying and where they’re saying it. 90% of customers admit to using social media to communicate with a brand or business. But only 8% of them agree denmark business email database to receive exceptional customer service. Pair this with the fact that the majority of social media users expect a response from you within the same day they pose a question, and it’s easy to see how social listening paves the way for superior customer service.
But, the use cases for social listening transcend customer service and reputation management. Companies like Pandora, a radio and music streaming giant, use it to create and promote B2B and B2C content that generates leads and strengthens their social media presence. And social listening tools like Awario are starting to roll out features dedicated to lead generation. social media leads awario With their Awario Leads feature, you can set relevant keywords, filter out competitors, and engage in social selling by replying back to recent mentions of the keywords you’re targeting.