3. Bolster B2B blog traffic with laser-focused content After a two-year content production sprint, ClearVoice’s traffic and inbound lead generation hit a painful six-month plateau, and any attempts to revive dying traffic yielded little to no results. Despite a repertoire of successful whitepapers, ebooks, and resources to increase inbound leads, organic traffic wasn’t moving past the 3k/month mark. After creating unique B2B blog posts, however, organic traffic jumped from 2,900 to 51,500 sustainable monthly pageviews.
b2b inbound leads organic pageviews In a more dramatic example, B2B blogging rescued Groove from impending startup death when its fluff-filled content failed. b2b inbound leads groove fails With no other cyprus business email database options left to save his sinking startup, founder Alex Turnball went all-in on transparent content marketing. And, it had an immediate impact: 1,000 people subscribed to their email list in 24 hours. Eventually, this small turnaround triggered a chain of events that turned Groove into the $5 million SaaS company it is today.
90% of or even a trickle of traffic. Content marketing is competitive, and there are more losers than winners. The companies who win share content that leads with the needs of the customer. Look around; the B2B companies who are killing it with content right now all have a unique angle that’s valuable to their buyers: DataBox shines at interviewing experts for long-form heavy-hitting posts.