Broader reach: Provides a wider view of buyer intent across different industries and markets, helping businesses identify potential leads they may not have reached otherwise. Market trends: Offers insights into overall market trends and buyer behavior beyond a company’s audience, enabling better competitive analysis and positioning. Enhanced targeting: Allows businesses to target ads and marketing efforts based on aggregated data, focusing on prospects actively researching related products or services, thereby increasing the likelihood of conversion.
Known third-party intent data is when visitors leave their information when filling in a web form on a third-party website. Intent data companies then gather this and share it. Anonymous third-party intent data is when croatia business email database visitors’ IP addresses are identified and mapped to their company name when they look at a third-party website. This is then collected and shared by intent data companies. 4 types of buyer intent data sources 1) Search intent data Search intent data reveals what users are looking for when they enter specific queries into search engines.
By analyzing this data, searches—whether they seek information, compare products, or are ready to purchase. This insight enables companies to tailor their content and SEO strategies to align with user intentions, ultimately improving visibility and conversion rates. 2) Engagement data Engagement data tracks how users interact with a brand’s content across various platforms, including website visits, social media interactions, email opens, and clicks.