Advantages of using web forms to gate content Lead capture Lead generation is the obvious reason to gate content. You can do a lot with just an email address. That data can paint a pretty picture of the lead and their organization. Lead capture is a significant step toward building lists and segments for future marketing. Cliffhanger: You can still generate leads without lead capture forms…stay tuned! Generate higher quality leads In gating content, you force visitors to weigh their level of interest.
information? 100,000 page views aren’t as meaningful as 1,000 names and email addresses. These are the people to invest in — those eager to give your business something for your efforts. Quantify content marketing initiatives czech republic consumer email address Maybe you want to prove content marketing is contributing leads to the sales pipeline and adding new revenue to the business. This is a worthy goal since many marketing teams are under pressure to produce measurable results.
performance indicator (KPI) on executive-level dashboards. Advantages of NOT using web forms to gate content Prospects determine what’s valuable It’s easy to get caught up in creating an arsenal of eBooks, guides, and cheat sheets. Once you start adding forms to downloadable resources, it’s difficult to change course. This habit spread throughout the organization until no one knows what they should or shouldn’t gate anymore.