Google search, social media referral, etc. The action taken on the platform, e.g., signing up, uploading property to sell, viewing a property, etc. The time spent on the platform. The growth team can use myriad other possibilities, including location, age, job titles. They then combine different possibilities to create buyer personas. These buyer personas are then tested (using A/B testing tools like Optimizely), and based on the conclusions, the growth manager will pass customer insights (growth initiatives) to the product development team, answering questions such as why users are not making any orders.
Growth initiatives, analyzing results, adjusting accordingly, and repeating the process. Data engineering email list Infrastructure Before Growth Management Clearly, the job of a growth manager relies on customer data and analytics. Without customer data, the growth manager’s first role will be to develop data infrastructure to analyze customer behavior and conduct experiments. Most high-tech companies create their own data infrastructure, but many companies use Data Software as a Service (SaaS).
They have everything the growth manager needs to experiment with the data. When outsourcing a product, the growth manager chooses and integrates outsourced products with the existing data infrastructure. A growth manager should know about various data infrastructures. Product Development Before Growth In a product development life-cycle, the growth manager comes in at the last and iterative stage: maintenance and improvement. Commercial products go through 5 stages of life, including: Product Development Introduction Growth Maturity Decline The growth manager’s efforts sustain the product in the maturity stage to avoid the decline stage.