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Strategy Tactic
Big-picture approach to an objective Specific actions to help achieve an objective
Long-term Short-term
Focused on an approach Focused on an action
Measured in terms of progress toward long-term goals Measured in terms of immediate outcomes
Contributes to achieving long-term goals Contributes to achieving long-term goals
Adjusts to changes over time, based on feedback and environment Quick to adapt based on immediate feedback and results
Provides a guide in which tactics operate Operates within the guide set by a strategy
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The relationship between strategy and tactics
As you can see, the difference between strategies and tactics can be confusing as it’s closely related. A good strategy is ineffective without concrete tactics, and tactics are directionless without a solid strategy. Let’s explore a few ways in which these two terms relate to each other.

Which comes first, strategy or tactics?
No matter where you’re setting goals, be it in sports, war, or business, it helps to have a north star or compass that guides your actions.

That’s why having long-term, approach-focused strategies before planning tactics is key to success.

Simply put, strategize first and plan out your tactics second.

When to use strategy vs. when to use tactics
You want to approach strategies on a long-term basis, like yearly, quarterly, or monthly. That’s because the effects of strategic planning can only be experienced in the long term.