“Which works better now…” High quality: Marketing Analytics — your own recent data. “What has worked for us…” Medium quality: Industry Best Practices — general industry advice. “What experts say works…” Lowest quality: Opinion or Preference — internal single point of view. “I like it when…” 2. Pay Attention to KPIs Guessing games might be fun for parties, but they’re not the best way to determine if your content marketing efforts are meeting your business objectives.
KPIs are measurable values that demonstrate the effectiveness of your efforts. The number life insurance email list and type of KPI metrics you use depend on the type of information you want to track. You have a huge selection of KPIs from which to choose. When it comes to content marketing, 16 of the more common KPI metrics include: Content published: Amount and type of content published per day, per month, per year.
Website Traffic: Number of visitors to your site per day, per month, per year. Revenue growth: Increase in sales from one period to the next. Keyword performance: Measure of success that results from use of chosen keywords. Email open rates: Percentage of subscribers who open emails. Link popularity: The number of backlinks, or incoming links, that point back to your website. Pages indexed: Website pages that Google (or another search engine) has visited, analyzed, and added to its database.