However, all of this functionality doesn’t come for free. As your business scales, the platform can get quite expensive. It also doesn’t offer a free plan, but you can test it out with a two-week free trial before committing. ActiveCampaign offers features for most digital channels. The notable exception is the lack of a website or online store builder, which means that small businesses attracted by its one-stop-shop promise may be disappointed. However, it does provide a strong landing page builder.
While many celebrate its ease of use, others note that its many features clutter the dashboard distractingly. When it comes to email marketing, ActiveCampaign provides users with a large number of templates and impressive segmentation and personalization options, such as the ability to hide or show different blocks of content. One expert review praises the platform’s ability to tailor campaigns but bemoans the limited A/B testing options available. ActiveCampaign Ratings Common reviewer pros are the available automation and campaign management features.
Common sources of complaints include inadequate customer support and expensive fees. Top Email Platforms: Mailchimp Vs. ActiveCampaign Vs. beehiiv ActiveCampaign Prices ActiveCampaign users can opt for a sales package, a marketing package, or a bundle of the two. ActiveCampaign Marketing Prices Top Email Platforms: Mailchimp Vs. ActiveCampaign Vs. beehiiv *In order to find out the specific price for each plan’s tier (number of contacts), you have to click “Get Started” and start filling out the order form accordingly.