2024 is their time to shine, delivering valuable, authentic content that truly engages and connects. For all these reasons, 2024 emerges as a year of change, evolution, and, in a way, stabilization. The Content Game is changing: Content will become a commodity, but new treasures are emerging. Outstanding content is the new gold. B2B content creators rise: trust individual voices, not faceless brands. ️ Marketers will explore beyond tired digital platforms, and find their new content avenues.
Search gets immersive. Google & Co. swap dry answers for experiences, stories, and diverse pharmacies email list perspectives. Content will become a commodity but new treasures will emerge Content will become a commodity. The rising tide of GenAI-powered content generation threatens to turn every platform into a sea of indistinguishable articles, blog posts, and social media snippets. Imagine a landscape with a tidal wave of information lacking authenticity and insights.
AI-generated content. We used to create content for commodity keywords manually. The way to get ahead was to have more writers on payroll. Now that AI can create commodity content in minutes and everyone has access to AI tools, the value of commodity content has gone from low to zero. As the cost of generating mediocre content plummets, so does its perceived value.