At least three colleges have attempted experiments to answer the question presented in the commercial. The results? Anywhere from 144 to 411 licks. Does everyone want a sucker now? If so, we know this traditional advertising campaign worked. Radio Radio commercials are another platform for offline advertising. Radio commercials often rely on jingles with a hook that gets stuck in the consumers’ heads. These are sometimes referred to as earworms.
Even the annoying jingle is effective. Traditional advertising gets your product or service in front of the consumer and raises brand awareness. When it works,consumers call you or buy your products. According pharmaceutical email list to a recent survey, nearly 93% of participants picked “Nationwide is on your side” as the best-known jingle. The most annoying? Liberty Mutual. The lesson? Either way, offline advertising works. Print Traditional advertising also includes print ads.
newspapers or even in direct mailers. We’ve all received a postcard in the mail advertising some product or service. Do you read them or immediately toss them in the trash with all your “junk mail”? One of the newest forms of traditional advertising is direct or email ads. These targeted pieces often direct the consumer to a sale or promotion.