For digital guidelines, a PDF file is a great start. The file sizes are small enough to store on a computer, and PDFs are easy to view on the Cloud or in a web browser. Nowadays, you may even see brand guides in a digital flipbook format. These create the same look and feel or a printed guide while viewing it on a computer. 2.
Identify The Elements Step 2 will be the second-longest step of this process. This is the time golf courses email list where you decide what must be included to have an effective brand guide. This step should not be rushed, and you may go through several ideas of the elements that should be included before moving to step 3. That is normal and expected. Consider the following basic elements that are included in most brand guides.
makes you stand out among others in the industry. This section may be one page or as many as you desire. This is where you have free rein over how your company’s story is told. Purpose: Why was your brand created? Vision: What will your brand achieve in the future? Mission: What is your brand set up to complete and how will you do it? Values: What principles guide your brand? In addition to the above, you can include your history, milestones, and other pertinent information (e.