You can also size up your competition’s backlink profiles to see which sites they’ve obtained inbound links from and the type of content related to those links. Using this information to improve your backlink strategy and outreach can significantly impact your search engine rankings.
3. Semrush
Semrush competitor monitoring tool website screenshot
Pricing: From $129.95 per month, with a free trial available
Similar to Ahrefs, Semrush is built for competitor SEO and traffic tracking through its Organic Research, Keyword Gap, and Traffic Analytics tools. But there are a few more neat features at your disposal when you opt for their competitor monitoring software.
Semrush’s Market Explorer offers the ability to extract various germany phone numbers reports, including an audience report. The audience report provides critical data related to your competitors’ target audience, which you can use to enhance your audience segmentation and targeting.
To evaluate your competition’s paid search ads, Semrush offers its Advertising Research tool. This tool exposes vital information about what your competitors spend on ads, how successful these ad campaigns are, and which keywords these ads target.
With Semrush, you also have access to the Backlink Gap tool for backlink profile analysis and the Social Tracker tool to monitor activity on social media.
4. MailCharts
MailCharts competitor monitoring tool website screenshot
Pricing: From $149 per month or free basic access
No. of competitors: Over 2500 brands and 100 industries to choose from (pre-defined)
Email marketers rave about MailCharts and its unique email marketing analytics capabilities. As a specialized tool, you can expect to drill deep into competitor email campaign data, sizing up your campaigns against your industry peers.
No. of competitors: You can track up to five competitors
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