What should be considered a marketing cost?

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When you launch a marketing campaign, it can rely on very different forms of promotions. This is why it is important for your future ROI calculation to take into account all the costs related to your campaign. Be careful, we are talking about variable costs here, those that are specifically linked to your marketing campaign, which is why we will not take into account fixed costs in this calculation, such as the salary(ies) of your marketing employees. Generally speaking, here are the five budget items not to forget in your calculation:

Cost per click spending.
Display related expenses.
Media expenses, such as a video you panama paraguay whatsapp list may have produced for your campaign.
Expenses related to content production.
Expenditures on external costs (web marketing agency, freelance, etc.).
To go further,
La Fabrique offers you other articles dealing with ROI in marketing:
Calculate the acquisition cost and ROI of your blog investments
3 Landing Page Design Mistakes That Are Hurting Your ROI
Conclusion
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It is not easy to calculate the ROI of a marketing campaign. Some communication strategies, particularly those using social networks and content production, have effects that are very difficult to quantify over time in terms of ROI. There are some marketing platforms, such as Pardot , Marketo , or Hubspot , which provide a solid working basis depending on your needs, but which may not be perfectly adapted to your business. But of course, it is not because the returns of a marketing campaign are difficult to understand that they should be neglected. This is all the more true today that, thanks to the internet and all its tools, it has become quite easy to prepare highly targeted and controlled marketing campaigns in terms of budget.