They’ve also made smart influencer marketing choices, as they did when they announced South Korean sensation, Monsta X as their latest global ambassadors. View this post on Instagram A post shared by W Korea (@wkorea) 7. Maintain an engaging social media presence Social media is an integral part of modern consumers’ lives, so any brand serious about becoming an iconic love brand needs to cultivate a captivating presence there.
Love brands are experts at building communities around what they’re doing. The key to oil and gas email list doing this correctly is to make your content feeds less about selling products and more about providing value to their audience. For instance, French music streaming service Deezer, the 10th most loved brand of 2021, became a social media sensation with the launch of #WomensVoices. This initiative aimed to amplify female voices in both music and podcasts.
and show that they care about the same social issues that matter to today’s consumers. Women's Voices is here 8. Nurture a positive brand image with good press A love brand knows how important it is to make a good impression on the general public, especially those who may become customers one day. That means being the subject of positive headlines as often as possible, improving brand awareness and reputation.