They want to feel that brands understand them, and there are several things they use to gauge whether that’s the situation. They want to see reviews from people who are like themselves, they want to get recommendations for items that are relevant to them, and they want to have their purchase history remembered, among other factors. When you can personalize the experience, there is more of a connection between the customer and the brand.
Are Doing It Right As trust and loyalty go hand in hand, let’s look at some brands that are hotels and motels email list creating brand trust very well. Home Depot Thank You to Our Associates from The Home Depot By showing thanks to their staff and reiterating how they helped the community during the pandemic, they successfully aligned with many Americans’ values. They shared their story and showed vulnerability to instill trust and an emotional connection.
Google Mark Kempton: Neighbors In Need These guys know how to connect with their audience through storytelling. Although they have slipped this past year from 2 to 6 on the loyalty ladder, they continue to reiterate that their service is an essential part of life. Amazon Amazon: The Show Must Go On This campaign is a masterpiece and I challenge you not to tear up while watching it.