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Crazy as it may seem, the trusty contact form is one of the most neglected website components, often a mere afterthought. But the reality is that your contact form has the potential to be your number-one lead generator.

When you put some thought and effort into contact form design, it becomes a powerful tool for capturing leads and increasing conversions.

This post will delve deeper into what makes for a great contact form and showcase some excellent web form examples to give you the inspiration you need. But first, let’s define the term “contact form” so we’re all on the same page.

Table of Contents
What is a contact form?
5 core contact form categories
Leading contact form benefits
Key aspects of a great contact form
7 top contact form examples to inspire you
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What is a contact form?


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5 core website contact form categories
Contact forms typically fall within one of five primary web form categories. The purpose of your form determines its category, which includes the following:

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Leading contact form benefits

Generate leads

Including required fields for basic contact information, such as name, email address, and phone number, gives you everything you need to capture the visitor as a lead and reach out to them.