Support your content with high-quality visuals such as images, GIFs, infographics, and videos to keep your content more entertaining. Curate valuable content pieces and send them as a part of the newsletter to your customers. Create super-helpful premium content and offer them as lead magnets on your website. So users will subscribe to your email list in exchange for the content that you offer. For example, IKEA has a dedicated section for “Quick guides to a more sustainable life at home” on their website homepage.
Not only does this offer useful information for their customers, but it also shows the transportation email listbrand’s inclination towards sustainability. Image source 6. Offer a Customer Loyalty Program Top eCommerce businesses swear by loyalty programs because of the kind of results that you can achieve through a well-thought-out program. Be it exclusive discounts, free shipping, subscription services, or free gifts. It is much simpler to retain your customers through exciting loyalty programs.
users to make repeated purchases from our brand. Make sure that your rewards or incentives are enticing enough for your customers to be a part of it. You can also use gamification to turn your loyalty programs into even more fun. Use a points-based system or hold an exclusive contest that not just helps you earn your customers’ loyalty but also attracts tons of new customers.